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Is Internet Radio Still Sustainable in 2023?

American dollar, money & banking

Yes, internet radio is still sustainable in 2023. According to the Global Sustainable Development Report (GSDR) 2023[1], the world is approaching the half-way point of the 2030 Agenda and is struggling to rebuild in the aftermath of the pandemic. This means that sustainability is more important than ever, and internet radio is no exception.

The BBC has announced that it will be switching off its internet radio service in 2023[2], but this does not mean that internet radio is no longer sustainable. In fact, there are many other internet radio stations that are available and are actively working to promote sustainability. For example, Lifewire[3] has compiled a list of the 12 best internet radio stations of 2023, and NielsenIQ[4] has released a report on the changing story of sustainability and a Trend Watch 2023: Sustainability report.

Overall, internet radio is still sustainable in 2023, and there are many organizations and companies actively working to promote sustainability through internet radio.

Sources:

  1. https://sdgs.un.org/gsdr/gsdr2023
  2. https://bigtechquestion.com/2022/12/16/online/the-bbc-is-switching-off-my-internet-radio-in-2023-what-now/
  3. https://www.lifewire.com/best-internet-radio-stations-4173657
  4. https://nielseniq.com/global/en/insights/analysis/2022/trend-watch-2023-sustainability/

There are several ways to monetize or earn money from running an internet radio station. One way is to sell ad spots to companies that want to advertise on the radio station. This can be done by small stations as well as large ones, and having a highly-targeted audience can help to increase profits. Another way is to partner with other companies, which can help to increase visibility and profits. Additionally, broadcasters can monetize their streams on networks such as Zeno.FM. Other ways to monetize an internet radio station include selling merchandise with the radio station’s name, setting up an affiliate program, and using affiliate links to tracks played or recommended on the station.

Sources:

  1. https://www.cloudrad.io/how-to-make-money-with-an-internet-radio-station
  2. https://www.radioking.com/p/make-money-from-internet-radio-station/
  3. https://zeno.fm/monetization/
  4. https://www.casthost.net/blog/monetize-your-internet-radio-station/
  5. https://radio.co/radio-university/monetizing-your-radio-station

Running or operating an internet radio station can provide a great sense of personal satisfaction and fulfillment. For starters, it gives you a platform to practice your skills and build confidence in broadcasting to a larger audience. Additionally, it can be a lot of fun to create and manage your own station. You also have the freedom to choose what music or topics to discuss, and how to present them. Furthermore, it can be a great way to connect with others who share the same interests. Finally, it can be a great way to make money, as many internet radio stations are able to monetize their broadcasts. [^1]

[^1 https://live365.com/blog/5-reasons-why-you-should-start-an-internet-radio-station/

If you start to feel burnout from operating an internet radio station, it is important to take steps to prevent and treat the burnout. One way to do this is to turn to other people for help and support. This can help to provide perspective, reduce stress, and help you to take action to help yourself. Additionally, it is important to identify and prevent burnout before it starts by engaging in activities such as exercise, taking regular breaks, setting realistic goals, and managing your time effectively. Additionally, it is important to ensure that you have the necessary resources to run your station, such as the right equipment and media management tools. Finally, it is important to be aware of listener caps, which can help to prevent server overload and deteriorating streams [1].

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The role of internet radio in nation building

Internet radio has become a popular way for people to access music and information. It has a number of positive effects on the economy and nation building.

The internet has revolutionized the way people listen to music. It has made thousands of radio stations available on demand to listeners around the world. People can listen to songs, talk shows and other programming whenever they want. They can also listen to their favorite programmes even if they are in a different country or time zone. This has opened up new avenues for the music industry and helped to make it more profitable. It has also enabled radio stations to reach a wider audience than ever before. These benefits are particularly important for smaller stations that do not have the funds to run regular advertising campaigns. People who use the internet have no need to watch TV and listen to the radio.

They can listen to their favorite programmes using an internet-enabled device instead. This has led to a decline in the popularity of the traditional broadcast media such as radio and TV. However, there is still a role for these traditional media in the country’s economy. They produce a variety of high-quality content that is enjoyed by millions of people every day. They have also contributed greatly to the nation’s culture by helping to shape our national identity and character.

Internet radio has a positive impact on economy and nation building in the following ways: – Helps to drive revenue for musicians, artists and record labels – Attracts large numbers of consumers – Creates opportunities for entrepreneurs to develop new products and services – Encourages consumers to buy local goods and services – Stimulates economic growth by attracting investment and creating new jobs – Allows governments to use tax incentives to encourage the growth of new businesses – Provides a platform for creative collaboration and innovation between different businesses – Enables the creation of new jobs and new business opportunities for many people in remote areas of the world who do not have access to traditional forms of media like TV, radio and newspapers Internet radio has been a game changer in the music industry because it allows people to listen to whatever they want whenever they want it. The music industry has suffered from declining sales in recent years as people switch to digital downloads and streaming services instead of buying CDs. This has made it difficult for artists to make money from music- related activities unless they are signed to a major record label and have a big hit on their hands. Internet radio has benefited artists by giving them a new way to reach a wider audience and create additional revenue streams for their music.

Similarly, Internet radio has helped to rejuvenate the broadcasting industry because it has opened up new revenue streams that were previously unavailable. For example, most radio stations generate revenue by selling advertising space or selling sponsorships. With the internet, they can sell subscriptions to their listeners in the form of online memberships that allow them to listen to ad-free content or download exclusive podcasts. This gives them another way of generating revenue from their listeners without having to rely on advertising revenue. Internet radio has proven its worth during the last two years. As more and more people stayed home, they provide readily available information from radio stations that they know. For example, a listener who had to take shelter from New York to another state, can still get his relevant information but the same location from his familiar radio personalities.

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Quickfire ID Package: Quality and Value for Money

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Your Radio Station Can Earn Revenue Using This Tool

Radio Net Media LTD is a technology-driven business focusing on changing the idea of modern online radio experience to social, collaborative, interactive and dynamic. The AdTonos solution for online radio broadcast will replace on-air commercial break content with targeted advertisements changing spray-and-pray ATL ads into pay-per-play performance marketing. It is also works with internet radio streaming.

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With the COVID-19 pandemic, companies had to adapt to the new reality that will likely continue for months. For some, the “new normal” will mean changes in a lot of areas of business, including advertising.

ADVERTISING DURING A RECESSION

As past recessions show, there is a direct link between the state of the economy and advertising spending. And for a lot of businesses, marketing is the first thing to cut back on during tougher times.

After the credit crunch in 2008, ad spending in the U.S. dropped by 13% in general, with a 22% fall in radio advertising (second after newspapers), and only 2% in online advertising. But studies have shown it’s actually a good idea to keep advertising during a recession to power through it and reap the benefits once it’s over.

This time, experts predict advertising spending will be most impacted in Q2 and then slowly regaining in H2. The channels most likely to take a hit are:

display
social media
digital video
linear broadcast TV.
Restaurants, cinema, and travel will be the most impacted industries, with retail, automotive, and finance/insurance following suit.

According to Way to Grow, the industries that have already cut back on programmatic ad spending the most are travel and tourism, real estate, and jobs and education. The thing is, as we can see from past crises, brands that cut marketing spending during a crisis can hurt their business in the long term.

WHY INVEST IN PROGRAMMATIC ADS NOW?

There are industries which have increased programmatic ad spending during the COVID-19 pandemic, like mobile apps, computers, and electronics, or internet and telecom. The companies that haven’t stopped investing in ads, or even increased their ad budgets, are more likely to be better off once the recession is over, leaving the ones that did cut back far behind.

There are several reasons why it might be a good time for you to invest in ads if you have the budget:

The competition is usually lower during a recession, with lower noise levels. It’s easier to get through to your audience. Plus, it’s also a good time to innovate.
You can show your customers you’re a stable company that has its ways to cope with a recession.
The cost of advertising usually drops in a recession.
Companies that reduce their ad spend lose their share of voice in their category, which leads to losing their share of the market (and ultimately, profits).

WHY INVEST IN PROGRAMMATIC AUDIO?

With fewer companies advertising in general, programmatic audio ads have multiple benefits that can be used to increase not only brand awareness but also sales and revenue.

They’re cost-effective – and much cheaper to produce than video ads.
They have multiple targeting options, just as other programmatic ad channels, with the same levels of measurability. This means you can optimize and increase their performance as you go, and make sure your ad dollars (or pounds) are well spent and bring the expected ROI.
They’re effective – they’re a great way to engage listeners and keep them thinking about your brand. And get them ready to buy from you when all of this is over.
If you’re in an industry that’s in demand right now, you probably won’t have to wait for the results until the end of the recession. Programmatic audio ads are directly tied to high conversions, and they can help you sell your products and services online right now, while people spend most of their time home and turn to streaming services, podcasts, and online radio for entertainment.

WHO CAN BENEFIT FROM PROGRAMMATIC AUDIO ADS?

Companies offering any kind of online collaboration tools, remote work solutions, and other SaaS platforms that are now in high demand.
E-commerce stores selling computers and other electronic supplies people are now buying to equip their home offices (and home cinemas).
Other e-commerce businesses that still operate and ship their products.
Online food delivery chains.
Mobile apps and gaming.
Consulting services like legal, marketing, etc. that people still need.
Virtually any brand that needs to stay on their customers’ minds.
So if you’re in a position to keep advertising and innovating, programmatic audio ads can contribute to your company’s growth – if not during the pandemic, then once this whole thing is over, and your customers keep you top of mind, because you didn’t stop advertising.


Meanwhile in other parts of the world such as in Italy, media ad spending decreased to 20%.

It’s not really all the fault of Covid-19 that has created uncertainty, even companies are taking the lead with a little forward-looking approach to communication. L ‘ Observatory Internet Media of the School of Management of Politecnico di Milano at the conference “Internet advertising: use of, monetization down” yesterday presented the results of research dedicated digital ADV.

In the introduction Giuliano Noci , Scientific Manager of the Observatory, underlined: «For 2020 we expect a rather significant drop in the adv values ​​in Italy and for the first time the figure also concerns the digital world, around 14%. This is not a surprising situation in the light of the picture we are experiencing, but compared to the European average which will record a 9% drop with Germany at -7% and France at -12%, Italy will lose more. Worldwide, and in particular in China, despite Covid-19, the digital giant Tencent, shareholder of WeChat, has seen an increase in advertising revenue of 32% “.

According to Andrea Lamperti , Director of the Internet Media Observatory, “in 2020 the advertising market in 2020 will be worth just over 7 billion euros, the worst figure for at least 15 years (it was worth 8.7 billion in 2019), with all the components ( TV, Internet, Radio, Press and Out of Home) which will suffer a double-digit drop for a total market of -18%. The value of the adv on the Internet will drop by 14%, from 3.3 billion euros in 2019 to 2.84 billion, a result lower than that of 2018 “.

Within Display advertising, Video advertising sales (which have grown strongly in recent years) will drop by 12% and that of Banners by 15%, conditioned above all by the Brand Safety logics of companies. The collection deriving from the purchase of spaces on search engines (-14%) and on E-commerce & Classified advertising portals (-21%) also fell.

«Even the big international players, the OTTs, will be strongly impacted by this crisis. with a 13% drop. However, their share remains very high, equal to 77% – continued Lamperti -. For the Italian Programmatic market, which had closed 2019 at + 14% with 556 million euros in funding, a first estimate of the end of the year is around 480 million “.

If you compare the trend of online advertising with that of other media, only TV will have a drop in 2020 comparable to that of the Internet channel, while Radio, Press and Out of Home (OOH) will have more significant decreases, well beyond the least 20%. TV and Internet will maintain market leadership (respectively 42% and 40% of the share), with Stampa at 9%, Radio at 5% and Out of Home at 4%).

Companies and media system
Noci also painted a picture of what businesses are doing. During the lockdown months, the Research also analyzed how advertising investors intervened with respect to the marketing choices and advertising budgets decided in the pre-Covid period. The survey revealed that over 70% of the brand companies interviewed reduced, postponed or blocked the budget for investments in online advertising.

«Unfortunately, they faced the crisis in a wrong way, even in a context of understandable uncertainty, not so much because they reduced the investments in adv but because they reduced them in a key of behavioral isomorphism, that is perpetuating that obsessive short-term logic that the has distinguished in the last 2 years: an action that leads to the commoditization of the commercial proposal – Noci is convinced -. The Covid-19 crisis, in reality, had to lead in the opposite direction: the brands that decided to focus on brand purpose logic, to return to invest or to invest with even more vigor on the brand equity dimension have achieved results above average:

According to the professor, building a brand today “not only requires a knowledge of the media ecosystem, but also that relating to the customer journey and the behavioral archetypes of individuals”. That is to say: an omnichannel brand perspective that sublimates its value on all touchpoints, to give the right content and services on the right channel, at the right time and to the right individual. Also on the media system Noci expressed a very clear position.

«It is no longer possible for publishers to support their Value proposition only through advertising sales, which, moreover, will decrease significantly this year. There is space and interest in paid content, if the content is interesting to the user. We therefore hope that publishers are aware of the important role they have in conveying quality content, and that they must be more and more capable in personalization activities: the ability to build increasingly segmented offers and to understand what the interests of individuals are. today a differential factor. It will therefore be necessary to accurately calibrate both the mix between generalist and personalized content, and the mix of forms of enhancement through advertising but also subscriptions ».

With the multiplication of touchpoints and opportunities for interaction between the company and consumers, the need also emerged for tools to read and interpret the synergies and integrations between the various media, such as Marketing Mix Model (MMM) and MultiTouch Attribution (MTA ).

“23% only adopt an MMM model, 21% only adopt an MTA model and only 21% have adopted both solutions – explained Nicola Spiller , Director of the Internet Media Observatory -. The reasons why the spenders adopt an MMM model refer to the need to optimize the marketing ROI 63%, followed by the objective of analyzing the impact of the various marketing activities (53%) and the increase in sales (47% ). The adoption of an attribution model (MTA) refers to the need to optimize investments in advertising and the desire to evaluate the effectiveness of digital touchpoints (for both 28%) followed by the need to identify synergies between channels and monitoring of new initiatives (for both 22%) ».

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Saving Traditional Radio with Internet

One of the things they told you in college when you were studying Journalism a little over a decade ago was that radio had a serious problem. The massive audiences of decades ago no longer existed and radio audience successes reached limited masses of audiences. That was not, however, the main problem with radio as far as audiences were concerned. The main problem was that the radio was not showing a generational replacement. Those who listened to the radio on a recurring basis were population groups of a certain age and young people “passed” this type of content. They did it because of television first and the network later.

Traditional radio was, therefore, in a very complicated moment. So much so, in fact, that radio should have been the first analogue blackout in the media, but it remained a fiasco because the radios felt it was not worth it and also because they feared further fragmentation of audiences. In 2011, the industry had to have a plan for its leap to digital, but since then until today it seems that there have been no major changes in this area.

That does not mean that the radio has not changed. It has done. The medium that was in a deep crisis a decade and a little behind is now in a new and surprising situation. He’s in a kind of new youth, a revival.

Podcasts have become a market on the rise , which has ceased to be a niche and has become increasingly popular. The success of some influential podcasts and the impact that smartphones have had and the high capacity of the mobile internet have helped to position this type of content and make it more common in the consumption habits of citizens.

Future forecasts on where the podcast market will go, which is increasingly being joined by more and more players (Apple one of the last to have positioned itself in exclusive and proprietary content), speak of exclusive content on different platforms. and also personalized, as pointed out in an analysis in the Financial Times. And of course all this growth translates into more income. Projections suggest that the amount of money advertisers will spend on podcasts will be higher and higher.

Online radio, growing
But podcasts, podcasts are. It could be said that they are a way of accessing radio content, but it is done in the same way as with on-demand content on VoD platforms. What happens to the radio “always”?

Things have changed for her too. The Internet has created new opportunities to reach new listeners and has also changed listener / consumer habits. Increasingly, more and more people listen to radio online. In Spain, 46.2% of Spanish Internet users already listen to internet radio, at least according to data from the Association for Media Research (AIMC). 35% of general radio listeners listen to live content and 30% are left with deferred content (podcast).

Online radio listeners use their smartphones to access content, something similar to what happens with podcasts and other types of voice content.

What the Audiobook Boom Says
Although audiobooks are not online radio, their growing presence in Spanish book consumption habits can help understand how consumers’ relationship with the word ‘read’ is changing. A study by Storytel, one of the audiobook platforms operating in Spain, pointed out not long ago that audiobook users consume more books on average since they started listening to audiobooks. As they noted in the study’s conclusions, “audiobook users claim to read many books.” The latest Barometer of Reading Habits and Book Purchase , from the Federation of Editors Guilds of Spain, was another of the elements that confirmed that the Spanish were increasingly familiar with the audiobook, something that clearly demonstrated that they had made the new format of consuming audio content.

Returning to the data from the Storytel studio, the listeners incorporate these contents into what were dead moments. 62.02% listen to audiobooks on the way to work, 54.47% exercising, 49.04% traveling and 40.38% while cleaning their house.

And the peak of interest in this type of content can be seen in the growing movement that publishers are making in this field. “In the last year, the offer of audiobooks in Spanish has grown by 50%,” explained Alex Gibelalde, Country Manager in Spain for Storytel, in the conclusions of the study. The launch of the latest novel by EL James, the bestselling author of The Fifty Shades , for example, was already performed by Penguin Random House simultaneously in book (print and ebook) and audiobook.

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Internet Radio Remains Strong During Sheltering Period, Market Research Report 2020 Released

From www.precisionreports.co Internet radio Market Research Report 2020 presents a point-by-point analysis of key market growth trends, opportunities, challenges and drivers. Internet radio The market research report indicates the scenario by region / country. The Internet radio market is expected to develop at a very crucial CAGR in the life span of fate because the scope and its applications are growing spectacularly worldwide. Internet radio Market ordering data by segment by type, application and marketing channel. Internet radio Market report indicates the market investment scenario by market share, market growth (value and volume).

Get an example copy of the report – www.precisionreports.co/enquiry/request-sample/15503381

Global Internet radio’s 2020 market research provides a basic overview of the industry, including definitions, classifications, applications and industrial chain structure. The analysis of the market share of Global Internet radio is provided for international markets, including development trends, analysis of the competitive landscape and development status of the key regions. Development policies and plans are discussed, as well as production processes and cost structures.

The final report will add an analysis of the impact of COVID-19 on this sector.

In the context of COVID-19 Outbreak, the development of the Internet radio industry is also analyzed in detail in chapter 1.7 of the report.

In chapter 2.4, we analyzed industry trends in the context of COVID-19 for the Internet radio market.

In chapter 3.5, we analyzed the impact of COVID-19 on the industrial product chain based on the upstream and downstream markets of the Internet radio market.

In chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various major regions and countries on the Internet radio market.

Chapter 13.5 highlights the impact of COVID-19 on the future development of the sector.

To find out how COVID-19 Pandemic will impact this market / sector – Request a sample copy of the report – www.precisionreports.co/enquiry/request-covid19/15503381

This report also indicates consumption / import / export demand. Gross data, costs, prices, revenue and margins. For each covered producer, this report analyzes Internet radio production sites, capacity, production, ex-works price, revenues and market share in the global market. The Global Internet Radio Market Report 2020 provides exclusive vital statistics, data, information, trends and details of the competitive landscape in this niche sector.

List of key players in the Internet radio market report are: –

AOL Radio
DI.FM
Amazon.com , Inc.
8tracks
Google Inc.
Apple Inc.
Deezer
Slacker, Inc.
Spotify Ltd.
SomaFM.com , LLC
AccuRadio, LLC
TuneIn
Pandora Media, Inc.
Napster
iHeartMedia, Inc.

Global Internet radio 2020 market research provides a basic overview of the industry, including definitions, classifications, applications and industrial chain structure. Market analysis of Global Internet radio is provided for international markets, including development trends, analysis of the competitive landscape and the state of development of key regions. Development policies and plans are discussed, as well as production processes and cost structures. This report also indicates consumption / import / export demand. Gross data, costs, prices, revenues and margins.

With tables and figures that help analyze the global Internet radio market around the world, this research provides key statistics on the state of the sector and is a valuable source of orientation and direction for companies and individuals interested in the market.

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Beast Radio Sweepers, Teeth For Your Radio Imaging

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Global Growth of Internet Radio

Great news for internet radio station owners, the global internet radio market is projected to increase by a significant percentage between this year 2019 and 2024. (Source Orbis Research).

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored.
Any changes from United States might affect the development trend of Internet Radio.Europe also play important roles in global market.

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